Welcome to Our First Issue of Fidelity Life Connections for 2008

In this issue of Fidelity Life Connections you will hear how Fidelity Life is making a positive difference for Brokers Alliance, Inc. from their President Joe Racich. Our own Chief Underwriter Doug Coe will give you some tips for taking full advantage of our revolutionary rapid underwriting process. And you will learn more about how we at Fidelity Life are working to make your dealings with us unlike any you will experience in the industry.

From all of us at Fidelity Life, we wish you a very happy and prosperous New Year.

Regards,

Michael Honeysett
Vice President of Sales and Marketing

Fidelity Life's New Rapid Decision Mortgage Term Is Gaining Momentum Fast

Our new Rapid Decision Mortgage Term product is rapidly gaining acceptance since its introduction in early September. With innovative coverage features such as limits up to $500,000 depending on age and a 40-year guaranteed level premium period — both unique to the industry — producers are finding it a very attractive alternative to the simplified issue products typical in the mortgage market.

"We are very excited to offer this revolutionary product to the mortgage insurance marketplace," said Mike Honeysett, Vice President of Sales and Marketing. "With these new features and our ability to make underwriting decisions quickly, Rapid Decision Mortgage Term provides customers and producers alike a very attractive new way to cover their mortgage needs."

The product utilizes Fidelity Life's revolutionary Rapid Decision underwriting and approval process that enable policies to be issued on a fully-underwritten basis in days, not the months typical of other fully-underwritten products. Because it is fully-underwritten, Rapid Decision Mortgage Term rates are lower than that of normal simplified issue mortgage products.

Rapid Decision Mortgage Term can be issued for 15, 20, 30 and even 40 years and features optional riders including Accident Disability Income, Waiver of Premium, Dependent Child, Accidental Death Benefit, Return of Premium and Other Insured.

Fidelity Life Products, Processes, People a Big Hit with Brokers Alliance, Inc.

In a recent interview with Fidelity Life Connections, Joe Racich, president of Brokers Alliance, Inc., of Fountain Hills, Arizona, said Fidelity Life's success is unprecedented in his 25 years in the insurance business. "It's like watching the stock market except that, in Fidelity's case, the number of apps always goes up," he said.

Brokers Alliance, Inc. offers products from Fidelity Life and more than 30 other carriers to agents nationwide and is one of Fidelity's top producing brokerage agencies in the country. Here's more of what Racich had to say:

Fidelity Life Chief Underwriter Offers Tips for Speeding App Processing

Fidelity Life has revolutionized the insurance underwriting process and can usually approve an application in 48 hours or less and sometimes in as little as 60 seconds! "But it can take longer than 48 hours if the application is not completed fully and accurately," says Fidelity Life's Chief Underwriter Doug Coe.

"If an application is in our underwriting queue more than four hours I start to get worried," says Coe. "Usually the reason for the delay is the application is not complete. Sometimes the application is complete but the information is inaccurate and that can prevent us from issuing the policy at all. Full and accurate disclosure is the best for everyone. Anything less wastes everyone's time," he says.

"In our underwriting we compare the information on each app with the medical, vehicle, and pharmacy data we receive from the reporting bureaus. If the data conflicts with something on the application, we are required to contact the applicant to discuss and resolve the discrepancy. In some cases, we have to close the case and explain to the applicant why and what he or she can do to correct the problem," says Coe.

"It's important that the agent asks all the questions on the application and tries to make certain the answers are complete and accurate," Coe says. "Whenever there's a problem, we notify the agent through the system that we need additional information but we also go directly to the applicant and attempt to resolve the problem."

"Approximately 70 percent of all RD Term applications can be processed and approved in less than 48 hours," says Coe. "Even many of those that need additional attention can be resolved relatively quickly. Most problems can be resolved in a single phone call and, often, the result is the application can be processed and the policy can be issued without further delay," he says. "But even that one phone call takes time so the bottom line for agents should be to make sure all applications are complete and accurate. That will speed things up for everyone involved."

Fidelity Website Updated With Our Producers In Mind

The Fidelity Life website has just undergone a makeover intended to make the website even more valuable to our producers. The new site features a distinctive new agent homepage filled with easy links to the most used agent sections. It even allows an agent to make that page their permanent homepage with the click of a button.

Additional features of the new Fidelity Life website include:

• Adding new navigation to make finding content much easier
• Separate Life Insurance and Worksite and Sponsored Benefits product sections
• Quick links to often used features such as Applications and Forms, Quote Page, RD Term Product and Underwriting Guide, Marketing Materials and Training
• Production reports
• Access to Rapid Decision Term training materials from three places on the homepage

Did You Know?

• The Rapid Decision Term application has been modified. Now form F1031, the new RD Term application, provides an easy way to note the desire for Return of Premium rider.
  
  
• Fidelity Life Sales and Marketing representatives are now conducting pre-scheduled product training webinars. Producers can learn the latest about our RD Term and Mortgage Term products and ask specific questions of our experts. To log into these webinars go to www.fidelitylife.com/webinars.
  
  
  • RD Term sessions are each Tuesday and Thursday at 10 AM.
  • Mortgage Term sessions are each Tuesday and Thursday at 3 PM.
  • Underwriting-specific sessions are each Wednesday at 10 AM.
  
  
• Production & Pending Business Detail Reports are now available online. These reports enable you to view production at the Agency & Agent levels. You can review the application status in underwriting by utilizing the Pending Business Detail Link or review submitted-to-paid applications & declined business on a daily, weekly, monthly or year-to-date basis by referencing the Production Reporting Link.

  Please log-in to view the reports by clicking on the link provided below:
  http://fla.bendingdesign.com/agents/reports.asp
  To access the pending business detail and production reports go to: https://agents.fidelitylifeassocation.com/AgentRegister
  

• Getting supplies from us will soon be easier than ever. We are finalizing an arrangement with a print/fulfillment vendor to stock all Fidelity Life marketing and promotional materials. You will soon have access to printed copies of all of the marketing materials shown on our website by simply calling or going online. Watch the Marketing Materials section of our website for full details.

Copyright © 2008 Fidelity Life Association, A Legal Reserve Life Insurance Company. All Rights Reserved. For Producer Use Only, Not for Distribution to the General Public.