Fidelity Life Association Joins the Life and Health Insurance Foundation for Education (LIFE)

OAK BROOK, IL — August 2011 — Fidelity Life Association joins the Life and Health Insurance Foundation for Education (LIFE), a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families’ financial futures. The goal of LIFE is to help consumers better understand life, disability, long-term care and health insurance and where they fit within their overall financial plans. LIFE also seeks to remind people of the important role insurance professionals perform in helping families, businesses, and individuals find the insurance products that best fit their needs. LIFE does not endorse any product, company or insurance advisor.

Membership with LIFE gives Fidelity Life Association agents a wealth of materials to help in educating consumers about life insurance and the importance it plays in a sound financial future. These resources can be found on the LIFE website at www.lifehappens.org. Send emails directing clients and prospects to view the 60-second public service announcement (PSA) featuring NBA champion Lamar Odom or put a link on your website. Print or download flyers to be included in a mailing or as an attachment in emails to clients. Or you can use the Life Insurance Needs Worksheet to help clients get an idea how much life insurance they need to protect their families.

Fidelity Life is excited about this membership and the benefits it affords our agents. Educating consumers is a key component to becoming a trusted advisor. September is Life Insurance Awareness Month, and a great time to look at the LIFE web site, www.lifehappens.org and see how it can help you connect with your customers.