Fidelity Life Association Awards National Benefit Partners

OAK BROOK, IL — May 2010 — Fidelity Life Association announces the winner of the 2010 George Vlaisavljevich Memorial Award, given to honor the vision of Fidelity Life’s Chief Marketing Officer, George Vlaisavljevich. This year’s winner, National Benefit Partners is an outstanding marketing partner who truly understands and embraces the innovative mindset that has allowed Fidelity Life to revolutionize the way life insurance is designed. Using this approach, our winner has grown their business and honored the memory of Mr. Vlaisavljevich.

National Benefit Partners truly embodies the vision of George Vlaisavljevich. “National Benefit Partners has consistently provided forward-thinking ideas and solid business savvy to the Fidelity Life worksite operation,” said Mike Honeysett, Chief Marketing Officer.

Thanks to Mr. Vlaisavljevich’s foresight, Fidelity Life Association and National Benefit Partners are serving the Worksite Market with innovation. This collaboration is evidenced by a unique voluntary product that combines permanent term insurance with long term care. All this from a company with an A- (Excellent) rating from A.M. Best.* To learn more about this winning team, call National Benefit Partners at 714-255-0280 or visit www.nationalbenefitpartners.com .

Previous George Vlaisavljevich Memorial Award Winners

2009—Brokers Alliance, Inc.

2008—Life and Annuity Masters

2007—Andy Levine, Best Agency USA

* For the latest rating, www.ambest.com.