Award Recognizes Individuals and Organizations That Support the Expansion of the Direct Response Niche of the Life Insurance Industry

ATLANTA, GA — December 3, 2007 — The Life Insurance Direct Marketing Association (LIDMA) has awarded Fidelity Life Association the inaugural "LIDMA Vision Award." The presentation took place recently at the LIDMA's 4th annual Fall Meeting & Showcase in San Diego, CA.

Named in honor of life insurance veteran George Vlaisavljevich who passed away in 2006, the LIDMA Vision Award recognizes people and organizations that make substantial contributions to the advancement of direct response marketing as a growing segment of the life insurance industry.

“George represented all that is good in our industry and he had a vision for the future of the life insurance business,” said Pat Wedeking, president of LIDMA. “Fidelity Life has shown the same commitment to the continued growth of direct response in our industry and has been supportive of the advancements we have made in process improvement and other areas vital to our continued success.”

Specifically, the LIDMA Vision Award winner is selected based upon several criteria:

• Innovation: specifically in improving the process of how life insurance is delivered to middle America.

• Support: of LIDMA and the mission to distribute more life insurance, enhance industry profitability and protecting more American families.

• Integrity: in the spirit of George Vlaisavljevich to combine a keen business sense with care for other people, kindness and a passion for the benefits of life insurance.

“We are honored to be the first recipient of the LIDMA Vision Award,” said Michael A. Honeysett, VP of Sales & Marketing for Fidelity Life Association. “George was dedicated to bringing services to the uninsured across the country – especially middle America. We are also dedicated to this mission and our Rapid Decision Term product is just one way we are striving to meet the needs of these families.”

According to Wedeking, some of the reasons Fidelity Life Association was their award winner was the development of the Rapid Decision Term product and their Rapid Application process. Rapid Decision Term was designed to provide customers with a competitive term product, while also compensating agents with quick turnaround on applications. Fidelity’s Rapid Application system is an advanced web-based enrollment application.

“LIDMA has grown as a result of the efforts and involvement of our members and Fidelity Life as been one of our biggest supporters,” concluded said Wedeking.

About LIDMA

LIDMA is the primary association dedicated to supporting business and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry. The not-for-profit organization is committed to helping members boost their revenues derived through direct response sales as well as assisting new entrants adapt and succeed in their direct response efforts.