Fidelity Life Announces the Addition of Return of Premium to its Revolutionary RD Term Product

CHICAGO, March 8, 2007-Fidelity Life Association today announced the addition of a Return of Premium rider to its Rapid Decision Term product. Available in 15, 20 or 30-year terms, the Return of Premium Rider allows customers to receive a percentage of their premium back - grading up to 100% at the end of a full policy term.

The rider is attached to Fidelity Life Association's revolutionary RD Term product which utilizes the company's web-based Rapid App underwriting and approval process. The process enables the company to make decisions on a fully-underwritten basis within hours or days, not the months typical of other fully-underwritten products.

"Because we utilize our Rapid App process, we are extremely competitively priced for our Return of Premium product versus our fully-underwritten competitors and much less expensive than simplified issue," said Mike Honeysett, Fidelity Life Association's Vice President of Marketing. "This is just another example of our use of innovation and technology to provide valuable insurance products to the traditionally underserved people of the middle market."