Fidelity Life Introduces Three Specialty Worksite Products at 2006 NAPES Conference

OAK BROOK, IL., July 31, 2006—Fidelity Life Association, which is always committed to providing innovative insurance solutions for our customers in America's underserved Middle Market, will introduce three specialty worksite products at the NAPES (National Association of Professional Enrollment Specialists) Conference, July 18-20, 2006 in Las Vegas.

The products are Worksite Graded Death Benefit Whole Life, designed for the senior market, Worksite Lifetime Benefit Term, which provides term insurance through age 120, and Worksite Rapid Decision Term, which features Fidelity Life's revolutionary rapid decision underwriting and approval process.

"At Fidelity Life, we seek ways to bring unique value to our customers and distributors," said George Vlaisavljevich, senior vice president of marketing. "That is why we are entering the worksite market with products that are different from those already offered in the industry. Our focus is to provide customized, niche products that serve select customer needs."

WORKSITE GRADED DEATH BENEFIT WHOLE LIFE

Fidelity Life's Worksite Graded Death Benefit Whole Life product is designed especially to meet the needs of an employer's retirees and the parents of current employees. It is also available to current employees and their spouses. The product provides the insured partial coverage immediately with full coverage starting in year three.

Coverage is guarantee issues in most cases. When an employee is purchasing coverage for a parent the coverage is simplified issue, requiring the answers to a few health questions. Coverage for retirees and parents can be issued between ages 50 and 79 with limits ranging from $5,000 to $10,000. For employees and spouses, issue ages are between 20 and 79 with limits ranging from $5,000 to $25,000.

WORKSITE LIFETIME BENEFIT TERM

Worksite Lifetime Benefit Term provides employees and spouses term coverage through age 120 with rates favorable enough to allow for face amounts 10% to 30% higher than cash value products. The product combines an Initial Death Benefit which is guaranteed to age 70 or 25 years, whichever is longer, with Paid-Up Term Benefits which begin accumulating after 5 years. After age 70 or 25 years, whichever is longer, the Initial Death Benefit is guaranteed for 50% of the initial amount. Also, the Initial Death Benefit is paid-up at age 100 based on current assumptions; however, in most cases it will be fully paid-up prior to that age.

The coverage is available to employees and spouses on a simplified issue basis. Issue ages are between ages 16 and 70. Issue amounts available for employees are from $5,000 to $150,000. Spouses may obtain coverage from $5,000 to $50,000 but may have no more than 50% of the coverage taken by the employee.

WORKSITE RAPID DECISION TERM

Fidelity Life now offers employees of our worksite customers term life insurance featuring our Rapid Decision process, among the most convenient application and underwriting processes in the industry. By utilizing the Internet and the active involvement of underwriters, employees can obtain Worksite Rapid Decision Term in days, not months. Standard policy issuance depends only on the answers to a few health questions during the underwriting process.* Our Rapid Decision process provides the value of fully underwritten rates with the convenience of a simplified process.

Worksite Rapid Decision Term provides guaranteed level premium periods of 10, 15, 20 and 30 years with coverage amounts up to $250,000 depending on age. Issue ages range from 16 to 75 years old.

*Occasionally a medical exam, test or report will be ordered to assist in clarifying or correcting an item of medical history.

FIDELITY LIFE WORKSITE PARTNERS

Fidelity Life is teaming with two of the worksite industry's finest organizations, Vision Financial Corporation and National Benefit Partners to bring worksite products to market.

Vision Financial will provide all administrative support to the Fidelity Life worksite portfolio. Vision is renowned in the industry as the leading worksite marketing third-party administrator, providing full administrative services for payroll-deducted products, billing solutions and consulting services.

Fidelity Life worksite products are distributed through National Benefit Partners with offices in Los Angeles and Philadelphia. National Benefit Partners is a recognized leader for having superior expertise in worksite-related insurance programs.

"We are excited to have both Vision Financial and National Benefit Partners as part of our worksite team,” said Mike Honeysett, vice president of marketing. These companies are well regarding throughout the worksite industry for their excellence. They are just the kinds of partners we feel our customers and their employees can count on."